The Single Biggest Reasons That Companies Of All Sizes Fail At Marketing.
Marketing Strategy...
Anyone can build you a web site. To be successful, you'll need a marketing strategy team.
To understand why smart people often don't succeed at marketing amazing companies with excellent offerings we need to understand what marketing "really" is...
Marketing is a battle. Victory is in winning the hearts and minds of the consumers in our target group(s). Like any battle, we must have a strategy, a plan of attack. That strategy must be firmly established before we spend a single marketing dollar. This is where many business loose the battle. It is often weeks, months, or even years before the issues become evident, but they often start with a failure to take the time to create a planned, organized strategy.
Features Of A Good Marketing Strategy.
- It is written down
- Outlines the target customer group(s)
- Contains a series of clear objectives
- Quantifiable marketing objectives
- Uses primarily proven marketing techniques
- Contains an outline for repeat, referral, and residual business
- Requires regular review and adjustment
- It contains deadlines
- It has a long-term to permanent impact on growth
Benefits Of Your Customized Marketing Strategy.
- Always know where you are in the marketing process
- Know who you are trying to reach and how to speak to them
- Track completion of objectives
- Objectively evaluate success based on quantifiable measures
- No guess work. Just field tested success systems
- Allows for tracking of customer value instead of just sale value
- Regular review forces real evaluation of effectiveness
- Deadlines stop hemorrhaging of marketing spend
- Allows more accurate predictions of growth over time
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The first step to an effective marketing strategy, is a sober look at where your marketing stands right now.